Girl Math: More Makeup, More Money

Girl math, a trend originating in New Zealand, has become a Tik-Tok phenomenon. The idea is that any impulse purchase can be justified using the girl math logic. However, jokes a side, given the statistics highlighted in the research reports, it is in fact not bad logic to spend £50 on new makeup for an interview, if your paycheque is going to increase as a result.

Read More