The Grammy Awards & Female Artists Impact on 'Girlhood'

Whereas in the past, a female singer would be controlled by a team of male executives and producers, [but now] global popstars are actively managing their own production lines. This is an important shift, as it not only allows them greater artistic freedom, but signifies to fans how women in power positions are not a myth.

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Girl Math: More Makeup, More Money

Girl math, a trend originating in New Zealand, has become a Tik-Tok phenomenon. The idea is that any impulse purchase can be justified using the girl math logic. However, jokes a side, given the statistics highlighted in the research reports, it is in fact not bad logic to spend £50 on new makeup for an interview, if your paycheque is going to increase as a result.

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